From Content to content

In any format we choose to communicate with the public the crucial thing is content. This is my belief. We first and foremost should work on it. After that is settled then, and only then, we choose the best format to convey the message.

Yes, there are rules of form. Quality content is crucial regardless. An unfinished piece (implicitly) needs work - to highlight the fundamentals and wrap up the details. When (and how) did we get so caught up by "the looks", that we (willingly) forsake the contents?

This might explain why misinformation spreads so easily. The way "untruths" are so easily said and taken by people. The looks are captivating, and the "information" so promptly absorbed. In reality, it is an empty vessel. And it comes with a cost that is very difficult to digest.

Note: Inspired by criticism about form taking priority over critical analysis about content (quality and accuracy)

#MySciVoice #SciComm #ContentQuality